Did you know?
💪🏻 Companies who blog get on average 55% more website visitors
🏆 Small business that blog get 126% more lead growth than those who don’t
🚀 B2B marketers that use blogs get 67% more leads than those that do not
📈 Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI
Here are the 6 reasons you should start one today:
1. Improve SEO
Using words and phrases linked to your products and services throughout your website means you achieve better search engine rankings.
2. Drive traffic to your website
People using search engines for specific topics may find your website through a link to your blog, if it is on a niche topic.
3. Engage site visitors more
The more interesting and engaging content there is on your site, the higher the engagement you will achieve. Higher dwell times are more likely to lead to repeat visits and conversion.
4. Position your business as a voice of authority
Impress your prospects with your knowledge about your business area. In my experience, some service-based business owners worry about telling people everything they know in case it means the prospect will be able to self-serve, but on the contrary, it is more likely that people will be convinced by your expertise and employ you because they don’t want the hassle of figuring it all out themselves!
5. Provide content for social media
According to Website Builder, 68% of Social media marketers use blogs in their SM strategy. Anyone who knows their stuff about social media knows that a mixture of short and long-form content works best in a content plan. Having deeper topics to discuss and expand on means that you can make the most of each blog post in a variety of platforms.
6.Build an email list
Of course, we might be biased but the blog is a great way of building your email contact list which you can use to nurture your prospects through to purchase, and deepen connections with your customers – leading to loyal customers who know like and trust your business. You can do this by providing a link from your super-useful blog post to allow people to sign up to your newsletter so they don’t miss future content from you.
