At Piper, we help businesses understand how prospects convert, why customers stay, and what drives loyalty. Using advanced analytics, we provide deep insights into your customer behaviour, enabling you to optimise conversion rates, tailor experiences and boost long-term retention.

Prospect Conversion Analysis

Attracting leads is just the first step - converting them into paying customers is where real growth happens. We analyse conversions in your sales funnel to identify bottlenecks, optimise messaging, and implement data-backed strategies that drive higher conversion rates.

Customer Behaviour Analysis

Understanding customer behaviour is crucial for businesses aiming to boost engagement, optimise experiences and achieve sustainable growth. At Piper, we utilise cutting-edge analytics to uncover key patterns in geographic location, demographic profiles, and purchasing activity. This enables the creation of detailed customer personas and strategic database segmentation, facilitating highly personalised marketing journeys that resonate with your audience.

We deliver actionable insights into your most loyal, profitable customers, developing campaigns to maximise retention and lifetime value. Our data-driven strategies ensure that your business is not only aligned with customer needs but also poised for long-term, customer-led growth.

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Retention & Loyalty Analysis

It’s widely known that customer retention is more cost-effective than acquisition. However, understanding how to achieve retention is not so straightforward.  We use data to help businesses understand why their customers stay, why they leave, and ultimately how to increase customer lifetime value.  

Through the lens of customer lifetime value, we build retention strategies that seek to drive frequency, recency and basket value.

With Piper's data-driven insights, you can stop guessing and start making informed decisions that convert prospects, engage customers, and boost retention. Contact us today to unlock the full potential of your customer data.