Before we spend a penny of your money, we want to make sure the plans we put in place are aligned to your business goals. Developing an understanding of your customer is our focus here – we need to be able to resonate with them using the right messages via the right channels and at the right time. Once we have clarity of your proposition and unique selling points, what triggers a need for your product or service and how you fulfil your customers’ needs, we’ll tailor a marketing plan to deliver results.

‍

As part of this process we’ll review your current activity, highlighting what’s working and what needs to improve (or what needs to be introduced). We can take a full 360-degree view of your sales performance, customer data, website experience and digital marketing performance to identify quick wins and long-term strategies. We’ll look at your competitors too, finding ways for you to leave them for dust by homing in on your core strengths.

‍

We then define short- & medium-term objectives for your marketing activity. Propose channels, tactics and priorities to achieve the goals, framed within a 6 month / 12 month / 18month phased approach. Lastly, we pinpoint the relevant success measures & KPI’s for each part of the marketing plan.

What happens next is up to you; we can leave the plan in your teams’ capable hands, we can provide support to oversee or measure the execution, or you can trust our team to deliver the whole lot, with regular reporting and review meetings to track success.