Email marketing, when done well can be a powerful part of the marketing plan. With typically the best conversion and return on investment scores of all the marketing channels, it’s a highly measurable activity which can deliver excellent value for any B2C or B2B business, but particularly for eCommerce brands.

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Email marketing strategy and planning

We can identify how to grow your list, which emails to send and how frequently, and how to optimise your creative and copy for success. From data collection to measurement, we develop data-driven email marketing strategies to win more business and maximise loyalty.

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Email platform selection

Whether you are just starting out and want help choosing the right email marketing platform, or you have outgrown your tech stack and want to migrate to a new email service provider, we can help gather requirements and provide an overview of pro’s and con’s of the various solutions. We can then help with the technical set up including integration with your website and/or CRM.

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Email design and build

We can build email automations that are triggered at key moments in a customer’s relationship with you, aimed at building relationships, converting prospects, winning back lapsing customers, upsell, cross sell and more. We develop newsletters that your customers want to read, utilising dynamic content strategies to curate content that relevant to the recipient. With our expertise, your email performance will soar, and we can develop testing plans to optimise with time so that your email programme is perfectly fine-tuned.

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Email marketing benchmarking and measurement

As with all our services, we believe measurement breeds success. Setting relevant and stretching KPI’s we will share progress reports and conduct regular reviews so you have clarity about what email marketing is achieving for your business.