Did you know that the better you can define your target audience, the more effective your marketing will be?
Why? Three reasons:
Less waste:
You will spend less money showing your adverts to people who aren’t interested.
Better messaging:
Your copywriting will work harder because you will be writing with a specific type of person in mind, you will be clearer about what compels them.
More responses:
People are more likely to respond to advertising that seems to talk to them directly, to solve one of their problems.
Convinced? Use this great guide from hubspot to get you started - click here.
