Are you looking for some proof points as to why your business needs an email marketing strategy? Look no further! We've pulled together some of the best facts and figures to show why this channel is one of the best (as well as one of the cheapest!)
1. Despite the pandemic (or then again possibly as a result of it!) marketing spend is expected to grow by 14% in 2021. (Deloitte, 2020)
2. Above the line continues its decline of the marketing mix as digital marketing is predicted to make up 46% of global ad spend in 2021 (webStrategies inc., 2020)
3. The number of global email users is set to grow to 4.48 billion by 2024. (Statista, 2019)
4. ROI for email in 2020 was £35.41 for every £1 spent. (DMA, 2020)
5. (Probably as a result of 4…) 87% of marketers use email marketing for their content (Content Marketing Institute, 2019)
6. In an e-commerce study, SaleCycle found the average cart abandonment rate for 2020 was 81.08% … However… email can help! Nearly 50% of all abandoned cart emails are opened and over a third of clicks lead to purchases back on site (SaleCycle, 2020) ..but wait, there's more! Sending 3 abandoned cart emails results in 69% more orders than a single email. (Omnisend 2018)
7. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019)
8. Looking at 2020 online sales, email accounted for 19.8% of all transactions - trailing only paid search (19.9%) and organic traffic (21.8%) (Custora Pulse, 2020)
9. In 2021, video dominates the conversation when looking at content… as a proof point, adding videos to your email can increase click rates by 300% (Martech Advisor, 2017)
10. 49% of customers would like to receive emails from their fave brands on a weekly basis (Statistica, 2017)
If you would like to know more about how email marketing can work wonders for your business, drop me a line for a free 45 minute consultation.
